Luxury Groomer is an in-home dog grooming service catering to Manhattan’s most discerning pet owners. Built with WordPress and Elementor, the new website was designed to reflect the company’s upscale, boutique brand, prioritizing elegant design, intuitive navigation, and a calm, luxurious aesthetic that mirrors the in-home grooming experience they provide.

This project involved a complete redesign, replacing an slow, outdated website with a modern, fully responsive layout optimized for performance and user experience. The new site features clean typography, spacious layouts, and strategically placed calls-to-action that guide users through services, team bios, and appointment scheduling. Elementor provided the flexibility needed to create a visually refined, mobile-friendly design that appeals to affluent clientele.

Shortly before the launch of the new site, the existing site was infected with malware that generated thousands of fake URLs, which were quickly indexed by Google. I was able to completely clean the site of all malware, harden security protocols, and work with Google Search Console to get the fraudulent URLs de-indexed. This quick recovery ensured a clean slate for the new site launch and protected the brand’s online reputation.